Salesforce Custom Development refers to the process of building customsolutions on top of the Salesforce platform to meet specific business needs.

This can include creating custom applications, integration’s, and customization’s to existing Salesforce products, such as Sales Cloud, Service Cloud, and Marketing Cloud etc.

Custom development on the Salesforce platform typically involves using the Salesforce API’s and other developer tools to build unique solutions that can be integrated with the Salesforce ecosystem.

It may also involve customizing the user interface or adding custom functionality to existing Salesforce products or creating a unique software application that solves a specific set of challenges.

Custom development can be a powerful way for businesses to extend the capabilities of the Salesforce platform and build solutions that are tailored to their specific needs. It can help businesses automate processes, streamline workflows, and increase efficiency.

Custom software development ranges from full-scale application development to application customization (think ERP or CRM), modernization, mobile applications, and management.

Salesforce offers a large number of resources and tools to support custom development, including developer documentation, developer forums, and developer training resources. There is also a large ecosystem of third-party developers and consulting firms that specialize in Salesforce custom development.