Pardot is B2B Marketing Automation by Salesforce, allowing marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency

The Pardot partner network consists of partners that provide a wide range of expertise for Pardot customers. Partner services include Pardot implementations, Salesforce expertise, custom development, additional product guidance, and consulting services.

As a part of the Salesforce Partner Program, Pardot helps empower marketers with lead nurturing, lead scoring, and ROI reporting, resulting in: 

• higher-quality sales leads 
• shorter sales cycles 
• improved marketing accountability 
• better campaign tracking, and more

Some of the key features of Pardot include:

Lead generation:

Pardot includes tools for generating leads through various channels, such as landing pages, forms, and social media. It also includes lead scoring and grading tools to help businesses prioritize their leads.

Marketing analytics and attribution:

Pardot’s analytics helps you to understand the effectiveness of your marketing efforts by providing metrics to analyze your conversions, interactions, and  content marketing strategy.

By building custom dashboards, you can understand how your prospects move through the various stages in the buyer’s journey and the touch points that lead to conversions.

Marketing automation:

Pardot includes a range of marketing automation tools that can help businesses automate tasks such as lead qualification, lead routing, and lead scorig

Email marketing:

Pardot’s email automation feature helps you to design and generate personalized emails for your lead generation and nurturing campaigns. Features for tracking deliverability, open, bounce, and click-through rates show how your customers interact and engage with your products. Moreover, you can preview your emails and, as well, create custom lists to help you segment your audience.

Personalization:

Pardot uses the data from your CRM and lead scoring to generate personalized, AI-driven, and optimized messages. It tracks and gathers tons of information from various sources to deliver targeted messages and auto-replies to boost your customer experience as they move down the funnel.